27/11/2011 | 18:25:00

The first Ministop store in Vietnam will be opened in Ho Chi Minh City

The first Ministop store in Vietnam will be opened in Ho Chi Minh City

The company adopts combo-store format that is unique to Ministop and develops food items that will be supported by Vietnamese customers.

On 8th December, the first Ministop store in Vietnam will be opened in Ho Chi Minh City, that is cooperated between Japanese Ministop Co.Ltd and G7 Service & Trading JSC of Trung Nguyen Group, in developing Ministop convenience store chain by franchise system.

The company adopts combo-store format that is unique to Ministop and develops food items that will be supported by Vietnamese customers.

Vietnam+ reporter interviewed Mr Nobuyuki Abe, President of Ministop.

* What makes Ministop decide to launch business in Vietnam at this time? How do you judge the business environment in Vietnam?

- Mr Nobuyuki Abe:Vietnam shows us distinctive economic growing. Most of population is occupied by young people. They are frequent user of convenience store. I visited Vietnam 5 times. Whenever visit I feel very warm sympathy from Vietnamese to Japanese. Thus Ministop will make progress under cooperation with Vietnamese partner.

* What are Ministop’s advantages to be leader in the market in the immediate future?

- Mr Nobuyuki Abe:Japanese Ministop was established in 1980. Wer have more than 30 years experience. Strong point is merging of convenience store skill and delicious fast food. Ministop means short stop. We realize everyone and everywhere and every time short stop.

* How big is the percentage of locally-produced products Ministop will have in its stores?

- Mr Nobuyuki Abe:Ministop belongs to AEON group which is number 1 trading group. We can provide delicious fast food supported by AEON group. 10 years ago, Ministop exploited delicious soft cream which is installed in corn cup. Also self preparing coffee stand is our special facility. And we provide just cooked Onigiri which is made by rice steamed in the shop and hand maded in the shop.



Regarding foreign country, in Korea Ministop progressed 21 years ago. Currently established 1,600 stores. Fried chicken and ice coffee are very popular. In Phillipin first Ministop was established 11 years ago. Currently we have more than 300 stores. Fried chicken and rice, “Carriman” (fried bread), soft cream, and mini Donburi (small cup rice meal are popular foods). Customer eat it at the eaten corner which is prepared in the store. Also Vietnamese first Ministop has eaten corner. In China, 2 years ago we developed. Japanese Oden is very popular. Ministop can create very suitable food for every country.

* What will be Ministop’s plan for 2012 or the next 3-5 years?

- Mr Nobuyuki Abe:We analyze that line up of product and attractiveness are key points to compete in Vietnam. Good product and good service which has warm heart and smile and cheerful attitude are decisive point. Also our Vietnamese partner =G7 Ministop service and trading company is very strong to compete in Vietnam.

First Ministop will open on 8th December in HCMC. In December 2nd store will open. In next year it will increase to 30. After 5 years it will amount to 500 including Hanoi.



Based on 31 years rich experience Ministop will provide convenience, satisfaction, and comfort to all Vietnamese!

* Thank you and wish Ministop will gain success in Vietnam soon./.