Japan Tea Export Council (JTEC)

Industry :  (multiple choice) Export of Agricultural produce

Slogan : 

Website :  http://www.nihon-cha.or.jp/export/english/index.html

Japan Tea Export Council was founded with the main objective of encouraging the export of Japanese tea and to support the tea industry. In order to so, there is a need to promote suitable exporting regions and to grasp the conditions and requirements of the destination countries as well as any counter measures that might be needed. It is also necessary to arrange seminars and to use PR to create a good base for the spread of Japanese tea.
In order to create a favourable environment for exports, as an organisation we aim to further develop the structure behind the production of tea for export, and to continue the work that has been made by various organisations and authorised officials in the field so far.

  • 2-8-5 Higashi-shinbashi,
  • Minato-ku,
  • Tokyo 105-0021, Japan
  • +81-3-3434-2001
  • +81-3-3459-9518

DEVELOPMENT HISTORY

History and issues for the export of Japanese tea
・The history of tea export
 The production and export of tea has been promoted actively as a national policy since the early Meiji Era. The exported quantity during the Meiji (1868-1912) and Taisho (1912-1926) periods were between 10,000 to 20,000 tons, and most of the export was directed towards the United States. In the Showa period, the competition with coffee on the international market in combination with the spread of Chinese tea resulted in a decrease in exports. A rising domestic demand also shifted the focus from the international arena to Japan itself, and in 1991 (Heisei 3) only 253 tons where shipped overseas, the lowest figure ever recorded. Since then export figures have risen gradually over the years and in 2005 (Heisei 17) 1,000 tons were sent overseas. This figure doubled over the next 5 years to reach 2000 tons in 2010 (Heisei 22).

・Background and issues regarding the rising export value
The export value of Japanese tea rose from 2.1 billion yen in 2005 to 6.6 billion yen in 2014. During the last 10 years, there has been a decrease in domestic consumption. On the other hand, although both the export value and quantity is still relatively small, the number of countries subject to export has risen. 50% of the export is still directed towards the United States but the number of destination countries has increased from 39 in 2004 to 49 in 2013.
Behind the rising figures, one finds an increasing appreciation of the high quality and beneficial properties of Japanese tea across the globe. However, although being a product of excellent quality Japanese tea is often more expensive than teas from other competing countries such as China. Also, the export establishment in Japan has to undergo structural reforms to be able to adjust the products to fit the respective destination countries, and in this sense there are many issues that remain to be solved hereafter.

Major Projects / Products / Services